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The Four Agent Archetypes ( We call them lanes)

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Prospectors

Do you live for the hunt? Do you like trying to source out deals? You're likely a prospector. Let's learn more here:

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Marketers

Do You love creating content, telling the story, and attracting clients to you? You're likely a marketer.

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Networkers

Have you never met a stranger? Do you love attending social events and conferences.  You're likely a networker.

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Converters

Do you hate the hunt, but thrive in the follow-up? Can you convert people you have never meet? You're a converter.

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PROSPECTOR KEY NOTES

Prospectors tend to earn the most amount of money in real estate. But there are some challenges to keep in mind:

  • You're restricted by time
  • It takes massive amounts of effort
  • Because you're hunting, it's hand to hand combat.  Lead volume is lower
  • Skill & connection mastery will allow for higher conversions
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PROSPECTOR KEY PRACTICES

  • You need to prospect habitually
  • You need to have strong phone skills & set quality appointments
  • You need to leverage Moxi and keep your prospects organized
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MARKETER KEY NOTES

Marketers tend to build large audiences and big spheres. But there are some challenges to keep in mind:

  • It takes time to build a brand
  • You need to have the desire and ability to create content
  • You have to consistently engage with your audience
  • You need time and money to run campaigns
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MARKETER KEY PRACTICES

  • You need to build a brand and audience
  • You must create content that connects and brings value
  • You need to spend time and money building campaigns
  • You need to post and engage and "talk" to your audience daily
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NETWORKER KEY NOTES

Networkers tend to build strong relationships and big spheres. But there are some challenges to keep in mind:

  • The size of your network determines your success
  • This method is not easy to scale as it requires you to be present 
  • You have to be able to get outside of your comfort zone
  • It can be time consuming and emotionally demanding
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NETWORKER KEY PRACTICES

  • You need to consistently attend events, conferences and socials
  • You must understand DISC and be able to build relationships w/ anyone
  • You need to follow up like crazy
  • You need to be a huge part of your community
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CONVERTER KEY NOTES

Converters get deals closed. But there are some challenges to keep in mind:

  • Arguably the most expensive lane
  • You must be able to convert people you don't know
  • You can become dependent on external sources
  • Lead volume will determine your success
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CONVERTER KEY PRACTICES

  • You need to consistently follow up, speed to lead is key
  • You must become an expert on the phones
  • You need to leverage your CRM to keep notes and create a plan
  • You need to understand your conversion metrics 
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