The Four Agent Archetypes ( We call them lanes)
Not sure which one you are? Take the quiz to find out

Prospectors
Do you live for the hunt? Do you like trying to source out deals? You're likely a prospector. Let's learn more here:
Learn More
Marketers
Do You love creating content, telling the story, and attracting clients to you? You're likely a marketer.
Learn More
Networkers
Have you never met a stranger? Do you love attending social events and conferences. You're likely a networker.
Learn More
Converters
Do you hate the hunt, but thrive in the follow-up? Can you convert people you have never meet? You're a converter.
Learn More
PROSPECTOR KEY NOTES
Prospectors tend to earn the most amount of money in real estate. But there are some challenges to keep in mind:
- You're restricted by time
- It takes massive amounts of effort
- Because you're hunting, it's hand to hand combat. Lead volume is lower
- Skill & connection mastery will allow for higher conversions

PROSPECTOR KEY PRACTICES
- You need to prospect habitually
- You need to have strong phone skills & set quality appointments
- You need to leverage Moxi and keep your prospects organized

MARKETER KEY NOTES
Marketers tend to build large audiences and big spheres. But there are some challenges to keep in mind:
- It takes time to build a brand
- You need to have the desire and ability to create content
- You have to consistently engage with your audience
- You need time and money to run campaigns

MARKETER KEY PRACTICES
- You need to build a brand and audience
- You must create content that connects and brings value
- You need to spend time and money building campaigns
- You need to post and engage and "talk" to your audience daily

NETWORKER KEY NOTES
Networkers tend to build strong relationships and big spheres. But there are some challenges to keep in mind:
- The size of your network determines your success
- This method is not easy to scale as it requires you to be present
- You have to be able to get outside of your comfort zone
- It can be time consuming and emotionally demanding

NETWORKER KEY PRACTICES
- You need to consistently attend events, conferences and socials
- You must understand DISC and be able to build relationships w/ anyone
- You need to follow up like crazy
- You need to be a huge part of your community

CONVERTER KEY NOTES
Converters get deals closed. But there are some challenges to keep in mind:
- Arguably the most expensive lane
- You must be able to convert people you don't know
- You can become dependent on external sources
- Lead volume will determine your success

CONVERTER KEY PRACTICES
- You need to consistently follow up, speed to lead is key
- You must become an expert on the phones
- You need to leverage your CRM to keep notes and create a plan
- You need to understand your conversion metrics